promotion problems

Why is promotion such a mess? It's almost an information overload. Do I use Facebook ads or Amazon ads? Do I focus on my first book or my series? How long should I run ads? The questions are never-ending and about the time I get a few answered, here come ten thousand more questions. And to top it off, I do I do all this within my small budget? I try to stay focused and take it one step at a time but - it ain't easy. I understand why there are people who do nothing but promotion. It could, quite literally, take over my whole day. Anyway just venting some of my writer's woes this time -- hopefully I'll get a handle on this thing soon. Getting ready to run my first Facebook Ad campaign for Killer Deception and just trying to do it the best I can.  I guess trial-and-error will have to be the major way I get through this.  I hope this Facebook ad is a success....here goes nothing.
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